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Tractor Supply Co. backtracked on its DEI efforts after backlash from conservatives. Now some LGBTQ+ supporters say they won't shop there.
Tractor Supply announced it would get rid of DEI efforts within the company after a month of backlash from online customers.
The National Black Farmers Association (NBFA) is calling for the immediate resignation of Tractor Supply President Hal Lawton following the company's recent decision to cut diversity-focused positions and withdraw its carbon-emissions goals in response to right-wing pressure.
Tractor Supply Co. is abandoning its embrace of LGBT and progressive causes in the wake of consumer backlash. The major retailer announced in a Thursday statement that moving forward, it will "ensure our activities and giving tie directly to our business.
After criticism of its DEI programs, Tractor Supply Company has infuriated pro-rights advocates as it becomes the latest retailer to get caught in the political divide.
A social media post that spawned a backlash against Tractor Supply Co. references a Kentucky distribution center.
The deed stats that the property shall be used only for a Tractor Supply Co. store of no more than 24,000 square feet, and it is not allowed to offer medical services, a convenience store or a car wash on the property.
Tractor Supply was one of the fastest-growing companies in the country. Then, it temporarily adopted DEI but quickly abandoned it when faced with backlash.
As a result, Tractor Supply had its membership revoked to the Tennessee Pride Chamber. "Where we’re worried is, their statement basically says the LGBT cause is not a business concern of theirs," says the chamber's chief.