Tractor Supply ends ‘woke’ DEI, climate change policies after boycott campaign
Tractor Supply said it will eliminate DEI roles, end its carbon emissions goals and cut ties to an LGBTQ advocacy group following a social media campaign.
Tractor Supply ends DEI initiatives, pride funding
In response, Tractor Supply said it was discontinuing the DEI efforts, is withdrawing its carbon emission goals and focus on both land and water conservation efforts and it would further focus on “rural America priorities” such as ag education, animal welfare, veterans causes and being a good neighbor.
Tractor Supply Announces Immediate Elimination of All DEI Roles
"Woke" is being plowed under at Tractor Supply, the company announced Friday. Tractor Supply Company had been under pressure for its Diversity Equity and Inclusion (DEI) policies, particularly from conservative commentator Robby Starbuck,
Black farmers’ group calls for Tractor Supply CEO’s resignation after DEI cuts
The National Black Farmers Association called on Tractor Supply’s president and CEO Tuesday to step down after the rural retailer announced that it would drop most of its corporate diversity and climate advocacy efforts.
Tractor Supply cuts Pride support, DEI roles and more after boycott. Here's what to know
The shift comes after a right-wing commentator drew attention to the company's stance on LGBTQ+ rights and its diversity initiatives. Start the day smarter. Get all the news you need in your inbox each morning.
What's going on with Tractor Supply Co.? Backlash leads store to drop DEI efforts
Tractor Supply Co. backtracked on its DEI efforts after backlash from conservatives. Now some LGBTQ+ supporters say they won't shop there.
Tractor Supply ends DEI initiatives amid conservative pressure, faces new boycott
Tractor Supply Co. faces controversy after recent decisions regarding its DEI initiatives sparked strong reactions politically.
Tennessee Pride Chamber chief unpacks fallout of Tractor Supply's DEI reversal
As a result, Tractor Supply had its membership revoked to the Tennessee Pride Chamber. "Where we’re worried is, their statement basically says the LGBT cause is not a business concern of theirs," says the chamber's chief.
Metro Weekly4d
Anti-LGBTQ Activist Causes Tempest in Tractor Supply Teapot
A Tennessee anti-LGBTQ activist and filmmaker, Robby Starbuck, is claiming credit for the June 27 announcement from Tennessee ...
Tractor Supply ends DEI initiatives after customer backlash | 'It's time to expose Tractor Supply'
"It’s one of the most beloved brands in  by conservatives but what do they REALLY stand for under CEO Hallawton’s ...
Tennessean5d
Why the controversy about Tractor Supply? Tennessee-based company drops DEI, inclusion and climate initiatives
Robby Starbuck, a former Hollywood director turned conservative activist posted on X, formerly known as Twitter, on June 6 saying, "It's time to expose Tractor Supply." Starbuck claims Tennessee ...
agdaily on MSN6d
Tractor Supply backpedals on diversity efforts after social media outcry
Tractor Supply Co. buckled under major social media pressure to eliminate the diversity, equity, and inclusion initiatives it ...
Tractor Supply Co. DEI program going away nationwide. Is Ohio distribution center impacted?
Tractor Supply Co. is caught in controversy as the company ditches its DEI efforts amid criticism. The company has 50 stores, ...
Conservatives Declare Victory After Tractor Supply Co. Halts 'Woke Agenda'
Conservative commentators celebrated Tractor Supply Co.'s latest news release halting the retailer's "woke agenda." ...
Tractor Supply avoids Bud Light-style boycott with major changes
The company announced that it will be pulling back on a number of priorities that recently sparked sharp criticism from ...
CNN8d
Tractor Supply Co. backtracks on DEI roles and goals
“We have taken this feedback to heart.” The about-face comes less than a month after right-wing commentator Robby Starbuck attacked the company’s LGBTQ-inclusive stance and DEI hiring ...
Tractor Supply’s DEI reversal to appease right-wing critics could fracture its surprisingly-diverse ‘exurban’ customer base
Tractor Supply last week abruptly announced it was cutting all diversity-focused positions and withdrawing its ...