One marketing firm is merging AI and account-based marketing to attract new businesses. It's already achieved a 20x ROI.
Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.
brandequity.economictimes.indiatimes2d
Measuring success in account-based marketing
Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.
Advanced Segmentation Tactics For High-Value B2B Lead Generation
Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...
How Five Key Trends Are Shaping The Next Wave Of B2B Marketing
Let's take a look at five key trends shaping this next wave: ...
B2B Marketing Magazine8d
What Is ABM And What Results Can It Deliver In B2B Marketing?
This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...
The Independent Singapore4d
Nearly 40% of APAC marketing chiefs pin their ABM hopes on Singapore
The findings highlight the growing focus on targeted marketing strategies in one of Southeast Asia's most dynamic business ...
Demand Gen Report13d
As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays
Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM ...
B2B Marketing Magazine8d
The Future of Women in B2B Marketing: Leveraging a Gendered Lens to Reach New Decision-Makers
Explore how the rise of women in marketing is reshaping B2B dynamics, as more women become key decision-makers influencing an ...
TMCnet12d
ZoomInfo Named a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms
ZoomInfo Marketing, ZoomInfo's ABM platform, was launched in 2022 to help demand generation and ABM teams target and convert ...
Business Insider13d
RollWorks Named as a Visionary in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing
SAN FRANCISCO, Nov. 13, 2024 (GLOBE NEWSWIRE) -- RollWorks, a division of NextRoll, Inc., has been recognized as a Visionary in the latest 2024 Gartner ® Magic Quadrant™ for Account-Based Marketing ...