The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning into its origin story. KFC is calling Colonel Sanders back into service as ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

Kentucky Fried Chicken is stepping back into the spotlight with a bold new campaign and is offering free chicken to all ...

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

Colonel Harland Sanders is one of the most recognizable mascots in fast food — a Southern gentleman with a goatee, white suit, and a bucket of legendary fried chicken. But beyond the secret recipe and ...

KFC's "Free Bucket On Us" promotion offers its new-and-improved chicken to customers for free from now through August 24.