Jannik Sinner defeated two-time defending champion Carlos Alcaraz 4-6, 6-4, 6-4, 6-4 on Sunday to win his first Wimbledon championship and reverse the result of their epic French Open final five weeks ago.

Sinner has several endorsement deals with major brands. In 2024, those deals netted him $15 million and made up the majority of his net worth. His sponsors include Nike, Head, Rolex, Panini, Gucci, Lavazza, Intesa Sanpaolo Assicura and FastWeb S.p.A.

Novak Djokovic was beaten in straight sets by Jannik Sinner in the Wimbledon semi-finals on Friday, bringing to an end his 2024 campaign at SW19

For three straight years Novak Djokovic, the Serbian star who owns the most Grand Slam titles in tennis history, has been denied a spot in Wimbledon's final.

Born in Innichen, South Tyrol, Italy, Sinner grew up watching his parents work hard. His father, Johann, is a chef, and his mother, Siglinde, worked as a waitress both at the Talschlusshutte ski lodge. His older brother, Marc, was adopted in 1998 and shares a close bond with Jannik, though he once skipped his brother’s final to attend an F1 event.