The fallout from Thursday's 11th-hour major, and apparently final, twist on a short boxing roller coaster ride likely only is just beginning. Former YouTuber Jake Paul, who for the past few years has been arguably the biggest name in boxing,

Alvarez has agreed to a four-fight deal, with the Mexican superstar leveraging a widely speculated bout with Paul for a much bigger contract.

Canelo Alvarez has snubbed a fight with Jake Paul in favour of a bumper four-bout deal with Riyad Season, including a September showdown with Terence Crawford. Reports circulated earlier this week that Canelo had agreed to fight the YouTuber-turned-boxer after talks over facing Crawford in Las Vegas fell apart.