Tractor Supply ends DEI initiatives after customer backlash | 'It's time to expose Tractor Supply'
"It’s one of the most beloved brands in  by conservatives but what do they REALLY stand for under CEO Hallawton’s leadership?" Robby Starbuck posted.
Tractor Supply ends ‘woke’ DEI, climate change policies after boycott campaign
Tractor Supply said it will eliminate DEI roles, end its carbon emissions goals and cut ties to an LGBTQ advocacy group following a social media campaign.
What's going on with Tractor Supply Co.? Backlash leads store to drop DEI efforts
Tractor Supply Co. backtracked on its DEI efforts after backlash from conservatives. Now some LGBTQ+ supporters say they won't shop there.
Tractor Supply cuts Pride support, DEI roles and more after boycott. Here's what to know
Tractor Supply announced it would eliminate DEI initiatives and carbon emissions goals after commentator Robby Starbuck called for a boycott.
Tractor Supply Company Plows Into Controversy Over DEI Commitments
After criticism of its DEI programs, Tractor Supply Company has infuriated pro-rights advocates as it becomes the latest retailer to get caught in the political divide.
Tractor Supply Co. ends DEI efforts after backlash from conservative customers
A social media post that spawned a backlash against Tractor Supply Co. references a Kentucky distribution center.
Tractor Supply Backtracks on Sponsoring Pride Parades, Scraps DEI Goals in Response to Boycott Threats
Tractor Supply Company Faced Conservative Backlash Over Its DEI Initiatives
Tractor Supply Company is backing away from its DEI initiatives after a backlash from some in its conservative, rural customer base.
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Anti-LGBTQ Activist Causes Tempest in Tractor Supply Teapot
A Tennessee anti-LGBTQ activist and filmmaker, Robby Starbuck, is claiming credit for the June 27 announcement from Tennessee ...
Tractor Supply’s DEI reversal to appease right-wing critics could fracture its surprisingly-diverse ‘exurban’ customer base
Tractor Supply last week abruptly announced it was cutting all diversity-focused positions and withdrawing its ...
Tractor Supply avoids Bud Light-style boycott with major changes
The company announced that it will be pulling back on a number of priorities that recently sparked sharp criticism from ...
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Tractor Supply backpedals on diversity efforts after social media outcry
Tractor Supply Co. buckled under major social media pressure to eliminate the diversity, equity, and inclusion initiatives it ...
Conservatives Declare Victory After Tractor Supply Co. Halts 'Woke Agenda'
Conservative commentators celebrated Tractor Supply Co.'s latest news release halting the retailer's "woke agenda." ...
Columbus Dispatch3d
Tractor Supply Co. DEI program going away nationwide. Is Ohio distribution center impacted?
Online pressure from conservative figures like Robby Starbuck prompted calls for boycotts against the company. The announcement sparked public outcry from advocacy groups like the Human Rights ...
Tractor Supply Company Shifts Focus, Retires DEI Goals Amid Backlash, Emphasizes Rural America Priorities
Tractor Supply Company shifts focus from DEI initiatives, emphasizes rural priorities amidst conservative backlash.