Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...
New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots ...
Faced with declining sales, Starbucks has a comeback plan that involves several changes to stores and menus. Here's a look at ...
Starbucks is giving customers a sneak peek into what they can expect for in-store cheer. The holiday season returns to ...
Last week, Brian Niccol, the CEO of the coffee conglomerate, announced that Starbucks baristas would once again write ...
Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...
Brian Niccol’s new four-word goal for Starbucks is brilliant in its simplicity. But there’s more than meets the eye.