The South Carolina men’s basketball and women’s soccer teams were both outfitted by Nike at one point in their respective ...

South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

The Nike revolution is coming to South Carolina, where the ties are already deep. Women’s basketball coach Dawn Staley has ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

During the 2008-09 season, Dawn Staley’s first in Columbia, South Carolina wore Nike uniforms. Under Armour first took over ...

South Carolina has officially unveiled what their new Nike jerseys will look like for the 2026 season. It was reported ...

South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

Answer: South Carolina’s contract with Nike is for 10 years. This amount of time is pretty standard. South Carolina’s last deal with Under Armour was a 10-year contact. A: The deal is worth $70 ...

South Carolina will approve a new athletic apparel agreement on Aug. 22. The Gamecocks are nearing the end of a 10-year deal with Under Armour.

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

Under Armour shares tumble as weak demand and tariff costs weigh on outlook, with North America performance continuing to drag results.