This article is part of Ad Watch, a series examining claims made in political ads. In the column, reporter Lindsay Weber researches the claims, puts them into context and reaches a “verdict” on the ...
Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.
WPP Media has markedly upgraded its global advertising-growth forecast for this year and next, as well as for the remainder of the decade. The revised forecast boosts WPP Media's June mid-year ...