Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios. By Pamela McClintock Senior Film ...
AMC is calling it a source of “vital revenue,” and it’s getting a cut of the sales through an agreement with National CineMedia Inc., the company that runs ad networks in AMC, Cinemark, and Regal ...
NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...
Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early June, ...
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