Fashion has always sold aspiration. Long before artificial intelligence (AI), it relied on carefully constructed images of beauty through styling, lighting, makeup and, more recently, digital ...

The technology is embedded, whether consumers are aware of it or not ...

This article discusses the use of AI in fashion e-commerce to display clothing on diverse body types and its implications for ...

NY’s Fashion Workers Act requires explicit consent for AI-generated images of models, creating new legal risks for brands. Traditional licenses no longer cover AI use, so brands must update agreements ...

Photographer Nick Knight turned studio stills into AI-generated fashion films for H&M’s latest London Fashion Week show. Here, he and H&M’s creative director explain why they’re experimenting with a ...

The rise of generative artificial intelligence (AI) has introduced a simple but important question for fashion brands: if you have permission to use ...

The retailer warned its fashion models that AI meant fewer jobs. Then their doppelgängers appeared. Last June, fashion models for the fashion retailer Rainbow received a warning: AI was ramping up, ...

Raspberry AI announced on September 16, 2026, a major expansion of its platform that brings the fashion product lifecycle into a single AI-powered agentic workflow, unifying AI agents across design, ...

AI speeds up fashion design and iteration, but physical manufacturing lags. Discover how the industry is working to connect creative ideas with supply chain reality.