Audi unveils new EV brand in China

Audi launches a new brand in China without the four-ring logo
Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes, it’s just Audi in all caps — on the front of a new E concept electric Sportback that notably lacks its broadly used “E-Tron” branding.
Audi scraps its logo in bold new EV brand
After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best logos ), a simply 'AUDI' wordmark. The first concept car to sport the new branding is the 'AUDI E concept', a "fully electric Sportback" whose design is "both minimalist and calm".
Audi AG announces new EV brand for China called ‘AUDI’
We understand your confusion but Audi says the new AUDI brand shows a connection to and differentiation from the parent company. It has been developed specifically for the Chinese market.
Audi launches China-focused EV brand with debut of E concept
To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.
Audi launches new EV brand in China with SAIC
Audi has introduced a new EV sub-brand dedicated to the Chinese market. Called “AUDI”, this new brand is part of an extended joint venture set up with partner Shanghai Automotive Industry Corporation (SAIC),
Audi unveils new EV brand in China without four ring logo
Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.
Audi Says Goodbye To Its Iconic Four Rings With New E Concept And Branding In China
The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.
Audi's Most Interesting EV Is Only for China
The cooperation will further expand the Audi portfolio of battery electric vehicles (BEV) in China and accelerate the company’s transformation in the world’s largest market.” AUDI plans to launch three production EVs for China based on this concept,
Audi ditches its 4-ringed logo, L’eggs gets a leg up, and ‘Nosferatu’ is a perfume now
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No One Will Ever Convince Me that AUDI Can Be an Audi Sub-Brand
The point can only be to replace one brand with the other, independently of the excuses German executives may try to find.
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Audi Launches New Brand Called AUDI, Because Naming Cars Is Hard
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Audi reveals Chinese-only sub-brand called ‘AUDI’
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Audi Launches New AUDI Brand Without Four-Ring Logo In China
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