There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...
TORONTO – The ubiquitous company Bic, well-known for manufacturing ballpoint pens, has apologized for a slogan that asked women to “act like a lady” and “think like a man” in an advertising campaign ...
JOHANNESBURG, Aug 12 (Reuters) - Pen manufacturer Bic has apologised for a post on its South African Facebook page on Women's Day that has been heavily criticised for being sexist. Bic's post featured ...
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