In the new, strange and intriguing world of electric cars, customers have plenty of questions to ask--and BMW is launching a tool to help answer those questions without having to contact your dealer.

I tried BMW’s Remote Visual Guidance service, which walks owners through some of the more complex aspects of new-car technology. Here’s what I found. By Keith Barry As the car expert among my friends ...

Steve Rudkin, general manager of Irvine BMW in Irvine, Calif., said when the store loses a salesperson, he adds a product Genius. A few years ago, he had 36 salespeople. Today, he has five Geniuses ...

BMW decided at the beginning of the year to employ a new approach towards selling cars. We told you that they decided to hire so-called Geniuses that know everything there is to know about a car so ...

It takes customers a little while to get used to any new vehicle, but for new vehicles like the BMW i3 and upcoming BMW i8 sports car it could take a little longer than most. As electric vehicles, and ...

BMW AG is rolling out a new model for its retail sales to "future-proof" its distribution. Translation: Make sure its dealerships don't become obsolescent, says Peter Miles, executive vice president ...

Going to the dealership can be a daunting experience. With the help of the right salesman, one question about a car can lead smoothly into a down payment and a new set of wheels. Not for the feint of ...

BMW is rolling out its ‘Genius’ programme at UK dealerships following a successful pilot scheme in 2012. Each BMW Genius will be steeped in the increasingly sophisticated technologies and ...

PORTLAND, Ore. — How do you figure out whether young people looking for a career in auto retailing are cut out for the business? If you are BMW Portland, you leverage the manufacturer's Genius program ...

As the car expert among my friends and family, I’m often called on to answer the same simple question: “What does this button do?” Whether it’s a picture of a car with squiggly lines under it (it’s ...