For decades, the sport has been shaped in large part by one company — and one man. Members of the Valley Elite All Stars in Allentown, Pa., which is sending an elite team to Varsity Spirit events to ...

Simianer will also serve as EP and cheer adviser on the series, which is being developed by Guru in collaboration with cheerleading industry leader Varsity Spirit and Foundation Media Partners. By ...

In the second season of “Cheer,” Netflix’s popular documentary series about the world of competitive college cheerleading, one person out of many emerged as the most compelling, with a story and a ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

The first season of Netflix's Cheer not only revealed how competitive and intense the sport of college cheerleading is, but introduced us to a group of inspiring young athletes who have now gone on to ...

Red face paint, loud cheers and unique stunts that put you on the edge of your seats at sporting events. Sound oddly familiar? University of Arizona cheerleading is and always has been an integral ...

Cheer Season 2 premieres on Netflix on Wednesday, January 12 and fans cannot wait to get invested in Navarro College and Trinity College Community College's (TVCC) rivalry—and their respective ...

The new season of Cheer brings in brand-new cheerleaders hoping to make mat at Navarro. One of those cheerleaders is Maddy Brum. Over the course of season 2, she becomes one of Cheer’s standout stars.

When viewers last saw the cheerleading team from Navarro Community College on Netflix, it was in the final episode of the docuseries “Cheer.” They had just won the NCA National Championships in the ...

Sharita Richardson's passion for cheerleading is thousands of members strong. For Sharita Richardson, cheerleading has always been a passion. The North Carolina native started cheerleading in middle ...