A viral video has three main ingredients. Using Dove's recent wildfire success, Dove Beauty Sketches, let's examine how they hit the marketing campaign jackpot, again. The research We love alarming ...

Two of the most shared and viral advertising campaigns of the last year couldn’t be farther apart from each other in tone and esthetic. “Dumb Ways To Die”, a PSA for Metro Trains, uses adorably ...

Dove's "Real Beauty Sketches" campaign is supposed to be an uplifting message that shows women that they are more beautiful than they think they are. In the viral video, an FBI-trained sketch artist ...

Are you a print subscriber? Activate your account. 3 hours 42 min ago By Ethan Jakob Craft - 4 hours 22 min ago By Aleda Stam - 7 hours 22 min ago By Aleda Stam - 7 hours 22 min ago By Asa Hiken - 7 ...

Marketers of any variety need no introduction to Dove’s Real Beauty. The iconic Ogilvy campaign, launched in 2004 on behalf of the Unilever-owned brand and still running strong after more than two ...

Don’t get me wrong, I am a sucker for the message “seriously, though, you’re beautiful.” And I agree with the viral Dove Real Beauty Sketches clip, so many of us get distracted by all of our perceived ...