I met a young Punjabi entrepreneur at a networking event in San Francisco a few years ago. Let’s say his name was Manjit. As startup founders, we bonded quickly. Manjit was looking for investments for ...

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Driving revenue aids in company growth, indirectly validating the investments made by the company in building and sustaining a strong brand. As a member of the Inc. 5000, I’ve seen how it rewards ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a fuzzy brand." But do you know what a brand and branding actually is? Far too ...

While nothing is more important to growing businesses than a product or service that solves your customers’ problems, great branding can help stack the odds of success in your favor. The strongest ...

Often, when I hear people talk about “branding” a company, it reminds me of how people talk about clothing: An exterior layer, with colors and messages that say something about what’s inside. As a CEO ...

Staying current with branding trends is critical for businesses due to the rapidly changing landscape of consumer behavior and technological advancements. The branding landscape is continually ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

If you ask ten business owners what their brand is, you'll hear an array of answers. Some will point at their logo. Others will talk about their tagline, their color palette, or maybe their social ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...