It's already beginning to look a lot like Christmas outside - and sound a lot like Christmas on local radio. It's already beginning to look a lot like Christmas – so why not already make it sound like ...

MILWAUKEE (CBS 58) -- Just a day after Halloween, Milwaukee's WRXS Pure Oldies 106.9 flipped a festive format shift. The station transitioned from its oldies hits format to Christmas songs on ...

'Tis the holiday season and jingle bells are rocking their way to daily radio stations. But how early is too early to start playing Christmas music? While some stations started right after Halloween ...

Milwaukee is heading into what could be its hottest week of the year, but it's beginning to sound a lot like Christmas at WRXS-FM (106.9). WRXS, operated by Milwaukee Radio Group, really committed to ...

Editor's note: If you're looking for which Milwaukee radio stations have switched to Christmas music in 2023, here's where you'll find it. WLDB-FM (93.3) has won the race to Rudolph again. The adult ...