When Coke's AI-generated Christmas ad flopped in 2024, public sentiment was nowhere near as negative as it would soon become. Co-creator behind divisive Coca-Cola ad doubles down: 'I'm super proud of ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...

Add Yahoo as a preferred source to see more of our stories on Google. Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.

Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

In an effort to spread awareness of the dangers of drinking too much soda, health advocates created a powerful music parody of Coca-Cola's iconic "Hilltop" ad from 1971, sang by real people suffering ...

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...

NASHVILLE, Tenn. (WKRN) — Johnny Cash’s estate has filed a lawsuit against the Coca-Cola Company, accusing the soda giant of pirating his distinctive voice for an advertising campaign. The lawsuit ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...