E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Overview E-commerce analytics requires a unique blend of marketing metrics, customer behaviour analysis, and ...

Commerce media has momentum, but its future hinges on its ability to prove outcomes. Advertisers should demand more than ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

It’s the most wonderful time of the year–the day we’ve all been waiting for – Free-Shipping Day. This is the day where certain online vendors offer free shipping and guaranteed delivery by Christmas ...

As CPG companies look to boost efficiencies during an economically challenging year, organizations like Bumble Bee Seafood are beginning to revamp their e-commerce strategy with a keen focus on return ...

When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content. One of the most popular but flawed marketing clichés ...

Marketing services are being redefined — and PSPs are reinventing themselves. This is Think Patented's strategy.

The New Jersey Economic Development Authority (NJEDA) launched a $1 million pilot program this week that will provide free e-commerce and digital marketing consulting services to small businesses ...

From a marketplace to a media network, Myntra’s creator ecosystem is generating 10% of its revenue with millions sharing ...

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...