Consumer behaviour in the face of scarcity has long captivated researchers and practitioners. Scarcity effects refer to the tendency of limited availability to heighten perceived value and urgency.

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

Consumer behavior trends are top of mind for brands and retailers in the quest to drive sales, boost loyalty and deepen customer engagement. But as history illustrates, consumer behavior is far from ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

Nearly half of consumers, 47%, plan to buy more American-made products this year. The news, from a Gartner Inc. survey, comes on the heels of tariffs being enacted by President Trump. The survey ...

UW’s Ph.D. in marketing and management prepares grads for fulfilling careers in research and academia. We pride ourselves on offering students a supportive environment with close-knit peers and ...