Businesses use past, present and (potentially) future consumer behavior to develop product, pricing, distribution and messaging strategies – all four elements of the "Four Ps" of the marketing mix: ...
Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...
Consumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt. X Facebook LinkedIn The Covid-19 pandemic has fundamentally reshaped the ...
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