It’s no secret that the vast majority of ads are no longer resonating with consumers the way they once did. We’ve been beating this drum for ages; in the endless battle for eyeballs, online adverts ...

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to ...

Tobacco consumption continues to be one of the most persistent global public health challenges of the 21 st century. While cigarette smoking often dominates the discussion, smokeless tobacco (SLT) has ...

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster.

Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV ...

Consider the following email marketing statistics from a recent consumer research study of British consumers: The average person's inbox has 260 unopened emails, 56% of which are from brands. 60% of ...

This paper tries to address “the cocktail party problem”, focusing on multi-talker speech separation and recognition-tasks where current deep learning methods still lag behind human performance.

2025 has seen a significant shift in the use of AI in software engineering— a loose, vibes-based approach has given way to a systematic approach to managing how AI systems process context. Provided ...