Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Opinions expressed by Entrepreneur contributors are their own. Change is a natural part of any business that happens in response to customer behavior. When those behaviors shift quickly, you need ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

Consumers who visit websites, contact centers, or brick-and-mortar stores might be simply browsing, looking to buy at some time down the road, or ready to buy at that particular moment. That’s ...

The customer journey is more than a series of transactions between a customer and a business. It’s the foundation for building lifelong relationships with your customers and is key to a successful and ...

The restaurant industry is facing significant shifts in consumer behavior and tech advancements. As 2026 begins, operators are grappling with existential questions about value and efficiency. Here's ...

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for ...

Understanding customer churn is critical to sustaining a healthy business. Knowing how and why customers leave and what can be done to win them back underpins efforts to target new markets and product ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...