Customer marketing is going to play an increasingly important role in how B2B companies do business. Let's face it: Fully engaged customers spend more and stay around longer. Therefore customer ...

A new era is rising that revolutionizes marketing yet again and will add greater precision to the content and focus of marketing. Over the last decade or so, we've seen marketing transform from a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Imagine a world where businesses care. Where your wants, ...

CMO of 6sense, taking the guesswork out of efficient revenue growth with the power of AI and insights to uncover buyers already in market. We’ve been aiming customer marketing at the wrong target.

Today's marketer knows being present where their customers are is crucial to success. Modern marketers hopefully also understand the days of pushing a message out and hoping it reaches, and then ...

Marketing a business's products and services is no easy task. However, by paying particular attention to customer characteristics, small-business owners can shape their marketing and promotion ...

Most marketers believe their brands need a customer-centric business model in order to succeed, and that optimising the customer experience is the biggest priority for the profession. Yet according to ...

Now that an economic slowdown is in full swing and the potential of a recession looms, marketing departments are "full go" on adjusting their strategies to suit the conditions. There's no better time ...

B2B marketing is about generating leads, fueling pipeline, and growing revenue. A prospective buyer enters the funnel, learns about your business, and eventually becomes a lead before being passed off ...