One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline or “handle,” which describes or suggests the ...

Normally airline advertisements try to hook with you with Great Deals™ or an awkward rendition of your grandpa's favorite song. Not Delta's latest advertisement. This Delta ad reminds us of the ...

Delta Air Lines is getting used to losing a superlative. United Airlines and Continental Airlines plan to close their merger Friday, creating a Chicago-based carrier that eclipses Delta as the world's ...

Delta launched a new national and local advertising campaign May 7 to give itself a post-bankruptcy boost, capping a week of events that followed its April 30 emergence. The multimillion dollar ...

As a whole, these airline ads are disappointing in that they are over-the-top fantasy or relatively uninspiring. The Delta ad may be inspiring for the little girl watching the journey of her checked ...