Ensighten Manage 2.0—the industry's most powerful and scalable enterprise tag management system—is now also the easiest to use. Manage 2.0 introduces a new, intuitive interface that features an ...

The paper, authored by noted optimization expert, Brian Hawkins of Web Analytics Demystified, examines the critical optimization challenges faced by digital marketers at top brands as they employ ...

Ensighten -- the data and tag management provider that acquired TagMan in March 2014 -- has raised $53 million in a Series C debt and equity financing, adding to the $55.5 million raised for a total ...

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

Ensighten, an enterprise tag management provider, envisions a world where its clients can pull in many different kinds of first- and third-party personalized targeted advertising data. It may have ...

Ensighten, a global omnichannel data and tag management provider, has acquired Anametrix, a cloud-based, multichannel marketing analytics platform. The news comes following Ensighten’s March 2014 ...

Josh Manion is CEO of Ensighten, a tag management technology company. AdExchanger: Do you consider Ensighten a publisher side tag management company? Or do you consider some connection with the buy ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Ensighten helps customers like Safeway, Microsoft and Wal ...

databases—there's no unified view and marketers must toggle between solutions to get a full sense of the picture. Built to bring clarity to this chaos, tag management software promises to diffuse the ...

Digital marketing technology is changing and evolving at a rapid rate. A week doesn’t go by that we don’t read about or meet with a vendor that has a new method of targeting, tracking, delivering or ...

Marketing company Ensighten Inc. has acquired tag management and attribution company TagMan. The amount of the acquisition wasn't disclosed in a news release.