It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy ...

Brands’ advertising performance on Facebook might not be failing, but their performance measurement is. Since Apple’s deployment of iOS 14.5, agencies and media platforms have had trouble explaining ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

Facebook said this week that a bug caused it to undercount some app-ad performance metrics for months. The error, which affected measurement of some iPhone 12 users since February, has now been fixed.

Corrected 2/13/2014: HasOffers provides mobile analytics to its customers, but does not do monetization or sell advertising on its own. Also, we’ve removed a hypothetical example of how device-level ...

Integral Ad Science (IAS), the media measurement and optimisation platform, has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in ...

Integral Ad Science (IAS), a global player in digital media quality, has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ...

Are you a print subscriber? Activate your account. By Jon Springer - 10 hours 27 min ago By Adrianne Pasquarelli - 12 hours 9 min ago By Asa Hiken - 12 hours 39 min ago 13 hours 41 min ago By Ad Age ...

PORTLAND, OR--(Marketwire -08/20/12)- Webtrends, the global leader in digital intelligence, announced today new updates to social measurement capabilities for its Analytics On Demand product, as well ...

It’s been in the making for a while, and now it’s confirmed: Apple’s plan to strike Facebook with new iPhone privacy features is a triumphant success. The damage caused to Facebook became clear at the ...

Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If ...