As everyone knows, some sounds are pleasing, and others are not. Chalk drawn across a blackboard can send chills down the spine automatically; canned "muzak" evokes a mood that makes many shoppers ...

Over the past 25 years, I have tried to keep an eye on the strategies of marketers in a changing world. One trend that stands out is the growing fascination with high-tech devices to identify or ...

It’s doubtful that modern psychology would exist—at least in its present form—without William James. James is often referred to as the “founding father” of American psychology. As well as offering the ...

Explore how subliminal perception influences brain activity, with stimuli as brief as 250 microseconds evoking responses. While the apparatus was complex, the stimulus Sperdin et al. used was a simple ...