Shirli Zelcer, head of data and analytics at Merkle, and the team began building GenCX, a custom set of capabilities driven by artificial intelligence (AI), earlier this year. The foundation brings ...

Merkle, dentsu’s technology-enabled, data-driven customer experience management (CXM) company, announces the launch of Merkle GenCX, an offering that uses the power of generative AI to deliver ...

AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Dentsu and Merkle, dentsu’s technology-enabled, data- driven customer ...

A consumer group whose members’ buying habits depend on what others have experienced is changing how businesses are providing products and services to their target market. The emergence of “generation ...

Aug. 7, 2023 — Dentsu and Merkle, dentsu’s technology-enabled, data- driven customer experience management (CXM) company, today announced that they are collaborating with Salesforce to offer AI ...