Here is a wild bug in Google where the Google Ads description is just about 90 words. The limit Google Ads has for description is 90 characters, not 90 words - this one is 660 characters, 600 times ...

Google's Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Google has released a comprehensive guide highlighting AI's role in optimizing Responsive Search Ads for better ad performance. Google's Responsive Search Ads (RSAs) use AI to mix and match headlines ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...