Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

This unique meme aesthetic combines artificial intelligence, absurdist fiction, noisy sound design, and a healthy serving of cultural remixing. It has given rise to viral characters such as Tung Tung ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

If you’re the parent of a t(w)een, the memes that fill your social media feeds are probably a whole lot different than your teenager’s. You might be used to seeing a distracted boyfriend, a dog ...

Freelance journalist and broadcaster, writing about music and the arts. You may have seen the term bandied about, you may even have heard one of the mind-numbing (yet infuriatingly catchy) songs, and ...

Attention parents, teachers and anyone else who may be interacting with young teenagers this year: The days of "lit," "no cap" and "bussin" are over. And if you need proof, just read that sentence ...

It’s giving… espresso-induced insanity. If your 10-year-old suddenly starts yelling “tralaero tralala!” while pirouetting like a caffeinated ballerina, you’re not hallucinating. You’ve just been hit ...

Ballerina Cappuccina, a surreal AI-generated ballerina with a cappuccino cup for a head, has captivated and divided TikTok's attention. The latest viral meme in the chaotic "Italian brainrot" genre ...