When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals. According to a study by Nielsen and TapInfluence, ...

Influencer marketing is taking digital advertising by storm. According to Statista, influencer marketing has already grown to a robust $6 billion a year, representing a staggering 3x growth rate over ...

Influencer marketing is becoming the prominent way for brands to spread their message, with nearly half of marketers planning to boost their influencer marketing budgets this year, according to ...

How many “Shop Now” ads did you see while scrolling through your social media feeds today? Social commerce has yet to come to full fruition, but it is well on its way, with influencers increasingly ...

Whether you are targeting a small or large audience, the success in influencer marketing largely depends on the relationship.

When Miranda Bucciero, owner of Pelham’s Flour Power bakery, wants to promote a new pastry, she has a couple of choices. She can run ads on social media with photos of tasty treats and hope those ads ...

Going viral might sound like an aspiring influencer’s dream. But according to one creator, things only get harder from there.