The Heelys’ wheeled sneakers shot up in popularity, peaking in 2006 before sales dived. This year is called pivotal for the company to dust itself off and get rolling again. Just a few years ago, ...

NEW YORK--(BUSINESS WIRE)--Sequential Brands Group, Inc. (OTC: SQBG) (“Sequential” or the “Company”) announced today that it has completed the merger of Heelys, Inc. ("Heelys") with and into a ...

Get ready to slide into a new level of fast-food fashion. White Castle and Heelys have teamed up for an unexpected, playful, and undeniably nostalgic collaboration: the “Slider Riders” collection.

The trend started innocuously enough: A few isolated kids popped up in malls, zig-zagging around shoppers nimble as fleas, in pint-size tennis shoes with rollers hidden in the heels. They seemed ...