Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

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Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

A highly popular social media post isn't just great in its own right—it's also an incredible opportunity to set yourself up for future success. If you play your cards right when one of your pieces ...