Scottsdale-based coaching powerhouse dominates the industry with $25M in annual revenue—and continues to scale for unstoppable success Supra Human's meteoric rise is no accident. Its founders built ...

The rejection of these fitness trends reflects a larger shift toward sustainable, human-first movement. Here are some ...

Supra Human's inclusion in the 2025 Inc. 5000 marks a major milestone in its rise as a category creator in the online fitness space. The company is now preparing to launch a proprietary integrative ...

From Pelotons to Fitbits, technology has increasingly infiltrated the fitness industry. Now, fitness enthusiasts can turn to AI — whether through coaching apps like Fitness AI or generative AI tools ...

For decades, people have guessed at the age when the body truly starts to slow down. Now a rare 50‑year fitness project, tracking the same adults across most of their lives, offers one of the clearest ...