This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...
The point of big data is that it needs to be big enough to produce simple results. Mobile advertising outfit InMobi knows all about big, given that its official reach is 691 million users in 165 ...
In the June 7 Online Media Daily story "iPad Has Slim Lead In Ad Interaction," RatesTime spent viewing interstitial or "takeover" ads in apps on the iPad and iPhone was also fairly consistent, at 30 ...
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