Paradoxically, the very moments when charisma becomes most attractive are often the moments when its risks are greatest.

Most people believe that charisma is something mystical or magical -- you are either born with it, or not. But our research suggests otherwise. What is charisma? Do you have it? Can you get it? I was ...

Think of someone—a famous politician or a childhood friend—who is charismatic. Someone who lights up rooms and hearts with their mere presence. What is behind their allure? Their looks? The way they ...