One of them immediately launched another startup. The other vowed to never test the startup waters again, a reaction that objectively makes sense. All that effort, and no reward? No thanks. Plus, ...

Problem-solving and learning something new both require perseverance and flexible thinking. When we persevere, we keep trying even when something is difficult. We might try a new approach or keep ...

Western societies encourage competition and focus on success. “Giving up” is frowned upon. We rejoice in stories of people who persevered and succeeded. Friends and colleagues will encourage you to ...

Source: Bombermoon/ Shutterstock "Why keep going?" "If it has not worked by now, what makes you think it will?" "Aren’t you just torturing yourself?" "Is it realistic?" From the outside, continuing ...

I know two people who recently tried to start their own businesses. (They kept their full-time jobs, an approach Arnold Schwarzenegger and Richard Branson both recommend.) Despite their best efforts, ...