U by Kotex just debuted the daring denim, which is currently available for free for a limited time with additional drops pending Sara Jaye/Getty Haley Lu Richardson wears U by Kotex's new MaxiMalism ...

(And hopefully others will never see the light of day.) Here’s a sample of some creative April Fools’ Day campaigns from 13 brands. U by Kotex U by Kotex has launched New U by Kotex Chocolate Pads.

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For the last several years, brands have worked to normalize ...

U by Kotex just debuted the daring denim, which is currently available for free for a limited time with additional drops pending Bailey Richards is a writer-reporter at PEOPLE. She has been working at ...