But with just one NBA championship to his name, many have wondered why West was chosen to essentially be the face of the NBA, with his silhouette of the former Lakers star dribbling on the logo.

It’s official, the Los Angeles Lakers are excited to announce we have ... non-stop lifestyles. Their name, bibigo, combines the Korean word "bibim," from a long cultural tradition of "mixed ...

Just understanding what his career was, that’s The Logo, so very special ... run through a handful of things worth knowing ahead of Lakers-Warriors, one of the most anticipated matchups of ...

West, of course, played his entire 14-year career with the Lakers and is best known globally for being the inspiration behind the NBA logo. But he also served as a Warriors' special consultant ...