What will the lure sell for? You look over the competition and decide that $10 would be a fair price.

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

“We believe in fostering creativity among lure makers and connecting anglers with unique baits,” said Ivan Wong, the CEO and Founder of Tackle.net. Hailing from Silicon Valley, Wong brings his tech ...

Mississippi fisherman and lure maker Eric Mayo has been on a record-breaking tear over the last five or so years. On April 11, Mayo was fishing his family’s farm pond near his hometown of Petal where ...

WILBRAHAM — Celebrity fisherman Albert Gagliarducci, a.k.a. Al Gag, has dropped a lot of hooks in the water, but he may now have hauled in the biggest catch of his life. The 69-year-old from Wilbraham ...

The AI Lure Generator is just the beginning of Tackle.net's journey. Future plans include refining their AI tools, optimizing small-batch manufacturing processes, and fostering growth within the ...