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Over the years, YouTube has become the pad for the careers of many, from David Dobrik to Liza Koshy, but it has also helped flesh out the interests of others. Case in point: Riverdale star Lili ...

While buying from Black-owned brands and giving your attention and donations (if you have the means to) to Black-led organizations is a great way to help enact change, you can do even more by also ...

Who doesn't love a beauty tip that actually works? But if you’re 50 or older, it can feel like a challenge to find someone who truly understands your skin, hair and makeup needs. While influencers ...

YouTube's beauty community, which is awash with money, views, and big personalities, is one of the largest communities of creators on YouTube. Across the world, beauty and makeup creators (along with ...

Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...

After working on her eponymous cosmetics company for the past five years, Jaclyn Hill is finally kicking things off with an inclusive range of creamy nude lipsticks Kaitlyn is a former Assistant Style ...

"I felt like I couldn't breathe, it felt like I was drowning." In 2018 Manny Gutiererrez (AKA Manny MUA) had the kind of life that anyone with a YouTube account could only dream of. Five million ...

Shane Dawson’s new documentary series, The Beautiful World of Jeffree Star, was originally teased as a look into YouTube’s contentious beauty world, one dominated by scandalous feuds and endless eye ...