Research indicates that boats exclusively used in salt water, which are not maintained and cleansed with fresh water, may depreciate more rapidly. This could influence the book value 10% to 15%. Take ...

Research indicates that boats exclusively used in salt water, which are not maintained and cleansed with fresh water, may depreciate more rapidly. This could influence the book value 10% to 15%. Take ...

O.G. Schmidt invented the electric trolling motor in 1934 when he attached the starter motor from a Model A Ford to a flexible shaft with a propeller on the end. A fanatical angler, Schmidt used the ...

Mercury Marine’s recent ­foray into the ­electric-outboard market began with the ­Avator 7.5e, but as promised, both a higher-powered ­Avator 20e and 35e have now joined the lineup. Offering ­power ...

A major name in marine mobility is dipping its toe into all-electric motors – Mercury. The noted developer of marine technologies has launched its five initial outboards under its new Avator lineup of ...

Mercury Marine has been teasing its Avator electric outboard for more than a year, and the Avator 7.5e model made its public debut in January at the 2023 Consumer Electronics Show (CES). However, it ...

Mercury Marine just showed off two new electric outboard motors at the Consumer Electronics Show (CES) in Las Vegas, Nevada. The newly unveiled Avator 75e and 110e now become the company’s new largest ...

It looks like everyone's feeling the environmental squeeze these days. Even outboard motor super-maven Mercury Marine is looking for more fuel-efficient methods of blowing your hat off when you pin ...

While auto engines are getting smaller and more efficient, marine outboards are packing on the cylinders. A year after introducing the "world's first V12 outboard," Mercury Marine followed up with ...