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When Owen Han first began posting videos of his sandwiches online, he never anticipated his videos would take off in the way they did. In just a few short years, Han has become a social media ...

ASMR: you either love it to the point of falling down a TikTok rabbit hole in the middle of the night or you just don't really understand the hype. If you identify with the former group — first, hi, ...

The most unexpected things catch your eye sometimes. Maybe it’s marble racing. Or maybe you fancy watching a car crush various soft and crunchy items. Some of us are searching for more of these oddly ...

On April 5, a YouTuber known as Gibi ASMR uploaded a surreal track-by-track tribute to Billie Eilish’s debut album, When We All Fall Asleep, Where Do We Go? It’s not your typical YouTube pop tribute.

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

How do you feel? Unusually soothed? Slightly infuriated? Both? It's perhaps the mixed emotions that are causing these videos to go viral—you kind of have to watch them twice to comprehend what's ...

Roberts makes videos as he’s creating pottery. ASMR seen around the world by millions on Instagram and TikTok all from a studio in the San Juan Islands.