“What’s in a name?” William Shakespeare once asked, but in today’s digital era, a company’s logo may be even more important. As an instantly recognizable visual identifier, a corporate logo has more ...

A lot has been made of Xbox changing its logo and related branding to match the original console's style and spirit - and now Team Green has decided to bring Xbox Game Pass into the fold as well. Yep, ...

SAN FRANCISCO -- Microsoft's corporate logo has a new look, setting the stage for a wave of products designed to cast the world's largest software maker in a new light. The makeover unveiled Thursday ...