NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements ...

After months of hype, the return of the NBA on NBC is officially underway. The return of the fan-favorite basketball broadcast that lit up the '90s means that we're getting basketball action at least ...

NBCUniversal is back in the game of operating a stand-alone sports network. The Comcast-controlled media conglomerate said it would revive NBCSN, or NBC Sports Network, and devote it to sports ...

The three-year media rights agreement will include "Sunday Night Baseball" and the entire wild-card round of the postseason.

Major League Baseball announced new national television deals for the 2026-28 seasons with ESPN, NBC, and Netflix on Wednesday. NBC/Peacock will be the new home of Sunday Night Baseball and the first ...

The NBA season starts this week, and for the first time since 2002, the league is making its highly anticipated return to NBC and debuting on Peacock. It all starts tonight, Tuesday, October 21, with ...

NBC and Major League Baseball officially announced their three-year media rights deal Tuesday, bringing baseball back to the network for the first time in over two decades with a comprehensive package ...

Like the NFL, the NBA now uses a Flex Scheduling system to move certain games into primetime national viewing while shuffling ...