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Why natural flavors are the most misleading ingredient label

Scan any grocery store shelf and you'll likely spot the term "natural flavors" scattered across ingredient lists. It sounds ...
Rolling Out

Natural flavors fraud exposed in 5 shocking food facts

The next time you scan a food label and feel relieved to see “natural flavors” listed among the ingredients, you might want to think twice. What the food industry markets as a wholesome, ...
Yahoo

These nonalcoholic drinks claim to give you a boost without the booze, thanks to adaptogens and all-natural ingredients. How healthy are they?

What to know about nonalcoholic beverages containing adaptogens and other supposedly mood-boosting ingredients. (Photo illustration: Gabriella Turrisi for Yahoo News; photos: Kin Euphorics, Ghia, ...
Food

Clean-label trends boost natural flavors, but price remains key purchase driver

CPG companies developing clean-label foods and beverages are turning to natural flavors over their artificial counterparts, while consumers might be overstating the importance of more natural ...
Nasdaq

BASF to Introduce Two Isobionics Natural Flavor Ingredients

BASF SE’s BASFY Aroma Ingredients brand, Isobionics, is set to launch two new natural ingredients, Isobionics Natural beta-Sinensal 20 and Isobionics Natural alpha-Humulene 90, for the flavor market.