Before his freshman season with the Duke Blue Devils, Cooper Flagg was heralded by New Balance as making "the intelligent choice" by signing a long-term deal with the Boston-based brand. Flagg has ...

Thanks to the 2025 NBA Draft, the Dallas Mavericks are equipped to go all-in on their future with number one overall pick Cooper Flagg as the cornerstone of their franchise. He’s already the upcoming ...

As Dan Shanoff wrote in Wednesday's edition of The Athletic's Money Line newsletter, New Balance has long been a cautious player in the NBA sneaker scene — known more for its legacy “dad shoes” than ...

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft. The 6-foot-9 forward ...

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Want to receive it in your email? Subscribe here.) Name-dropped today: Cooper Flagg, Josh Allen, Woody Johnson, Faith ...